Thursday, February 2, 2017

2017 NWSL season coming to Lifetime, streaming partner TBA

The NWSL has a new home for 2017. Lifetime will be the official television broadcaster for the NWSL.

The new deal, announced Thursday morning, calls for Lifetime Network to air a game of the week every Saturday afternoon. Overall Lifetime will air 22 matches across the 18 week season. They'll also air all 3 playoff matches. The contract will be in effect for 3 years. 

Meanwhile Lifetime's parent company,  A+E Networks, has invested into the NWSL and will relaunch the NWSL website. Not only will they relaunch the NWSL website, they'll also be partners in the new NWSL Media which will focus on the digital efforts of the NWSL.

For those wondering about YouTube, no announcement was made confirming YouTube would still air the matches. All matches will air digitally from NWSL Media, but interested streaming partners were asked to contact NWSL Media.

One condition was announced for the streams. They will remain available to fans worldwide for free no matter the streaming partner, and they will be archived for tape delayed viewership. 

So there you have it. Lifetime will air 25 of the 93 matches this season. The remaining 68 matches will be streamed on a platform that's currently TBA.

No comments:

Post a Comment